Project Innovate

Project Innovate proudly brings to you an evening of two educational sessions tailor made for the Australian wedding professional.

Session 1: Cost of Love presented by Amy Collins-Walker of Bride To Be

Bride to Be is the leading source of wedding planning advice, inspiration and ideas for Australian brides. It is the most widely distributed bridal title sold in Coles, Woolworths and all major newsagents (4,400 outlets) and publishes 4 main issues per year along with 4 key annuals, namely ‘Your Day’, ‘Cakes’, ‘Wedding Planner’ and ‘Flowers’. Bride to Be reaches more people than any other bridal title during the engagement period and www.bridetobe.com.au attracts over 112,000 unique users monthly.

The latest Cost of Love survey results were released in 2011 and will be presented by Features and Beauty Editor Amy Collins-Walker along with some more recent learnings and take outs from Beauty.

Session 2: Selling for Wedding Professionals presented by Saundra Hadley of GET REAL Sales Coach

Saundra hails from Indiana of the USA where she has appeared at major conventions including Eventology and The Special Event. Saundra is an event engineer and also owns Planning... Forever Events, which she established in 2003. In addition, she has helped event professionals achieve increased sales results through her GET REAL Sales Coaching and presentations throughout the country.

Great news all you wonderfully creative and right-brained event professionals! You already possess the ability inside you to close more sales! Being a creative person gives you a distinct advantage in selling. Now you will learn sales techniques that hone your abilities by understanding the emotions of selling and using your creative to close the deal. At the end of the workshop you will understand:

• Psychological Process of the Sale: Learn the tried and proven process that every sale goes through until the purchase is made. 
• The Emotions behind Buying: What is the Buyer/Potential Client feeling emotionally, especially in the wedding industry?  
• First Contact: Best practices in handling the first contact from a potential client. 
• Pre Qualifying: How to PreQualify the client, more than what you may normally do now. 
• Creative Consultations: Best practices in creating the most magical and creative of consultations. 
• Closing the Sale: Steps to use to move your potential client towards closing the sale. 
• Winning Proposals: New ideas for creative and winning proposals. Set yourself apart from the rest. 
• Top Sales Mistakes: Learn and laugh about the top sales mistakes that we all have made.